This is an article I wrote about playfulness for It’s Nice That: Is Playfulness the creative tool we’re not making the most of?

When was the last time you let an otter into your office or home studio? When last did you involve an otter in a brainstorm, or ask one to tinker with an important project you were working on?

If the answer to these questions is a resounding “never”, your creative practice might be operating at a distinct disadvantage. You see, otters – although lacking in basic Adobe Creative Cloud skills and general office etiquette – possess a natural aptitude for something I believe can enhance almost any creative endeavour: playfulness.*

Read the full article on It’s Nice That.